About UsMy Philippines Lifestyle, Inc is a young company involved in the manufacture of souvenir t-shirts, caps, towels and other souvenir apparel under the brand “My Philippines,” found in all SM KULTURA stores nationwide. It started primary operations on September 2003 and was registered in December of the same year. Initially a manufacturer and exporter of quality wooden home decorations to the United States and Europe named Fusion Crafts International, Inc., it decided to stop export operations and concentrate on garments on December 2006, renaming itself My Philippine Lifestyle, Inc.
The company was originally an outright supplier for SM’s Philippine Crafts Department, but it became a consignor in December 2005 with the launch of SM KULTURA, an upgraded version of SM’s old Philippine Crafts Department. Currently, My Philippines has 16 branches all SM supermalls nationwide, has consistently ranked as one of the top consignor brands in all SM KULTURA branches and has proven to have a steadily rising clientele.
Moreover, it launched its flagship store, a 35-square meter boutique inside SM Megamall KULTURA on January 12, 2009.My Philippines is part of the I am Ninoy Campaign and donates proceeds from its I am Ninoy merchandise to the ABS-CBN Sagip Kapamilya, which seeks to help the youth in war-torn Mindanao. It is also an advocate of Philippine Tourism as it supports Y-Trip, a non-government, non-profit organization that aims to promote sustainable local tourism, cultural heritage, and everything else uniquely Pinoy.